Press Releases

Toys “R” Us launches its Pack-to-School collection
With the new school term just round the corner, Toys "R" Us, the
world's favourite toy retailer, today announced the launch of its most exclusive
and comprehensive collection of Pack-to-School products.
The Pack-to-School collection from Toys "R" Us allows children to
take their favourite characters into the classroom in the form of school trolley
bags, backpacks, lunch boxes, water bottles and pencil cases.
All products from the range are available at the newly opened Deira City Centre
and Sharjah City Centre stores in addition to the other stores located across
the UAE.
The exciting range of Pack-to-School merchandise from Toys "R" Us
is based on popular children's characters including Cars 2, Ben 10, Transformers,
Green Lantern, Hello Kitty, Shaun the Sheep, Barbie, Lulu Caty, Mickey Mouse,
Rapunzel and brands such as Bey Blade, Hot Wheels, Ferrari, Manchester United
and WWE among others.
Also available exclusively across all stores are the Barbie and Hot Wheels
school trolley bags, backpacks, lunch boxes, water bottles and pencil cases
in addition to the Toys "R" Us branded back packs which offer exceptional
value for money at just AED 15/-
The collection from Toys "R" Us also includes exclusive 5-in-1 value
packs from Shaun the Sheep, Captain America and Pocoyo retailing at AED 129/-
each.
In addition, children can also choose fun school stationery including colouring
and drawing books, exciting pens and pencils showcasing their favourite characters.
You will also find double sided easels from Crayola and Universe of Imagination
and much more.
Children will also find an extensive collection of educational CD-ROMS and
a collection of science and learning products like microscopes and telescopes
at the Toys "R" Us stores.
Oliver Sibul, Buying Manager at Toys "R" Us said: "The Pack-to-School
collection from Toys "R" Us is comprehensive, exclusive and exciting
and has products for children of all ages. From exclusive Toys "R"
Us backpacks to all-in-one value packs to the most popular children's character
merchandise, our collection has something for everyone and offers exceptional
value for money."
For more information, customers can call the Toys "R" Us store at
Dubai Festival City (04 206 6552), Deira City Centre (04 236 4166), Times Square
Center (04 341 8383), Sharjah City Centre (06 537 0980), Sahara Centre in Sharjah
(06 531 5915), Meena Free Port Area in Abu Dhabi (02 673 2332) and Bawadi Mall
in Al Ain (03 784 0290).
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