Al-Futtaim Motors Launches the New Generation
HINO300 Series Light-Duty Truck
Al-Futtaim Motors exclusive distributors of Hino products in the UAE, unveiled
the new generation of HINO300 Series light-duty truck, at a press conference
held at Al Badia Golf Club, Dubai Festival City.
The light duty truck which will go on sale on October 2011, is the first in
UAE to offer the automatic transmission option and has been completely redesigned
to offer the best in improved drivability, aerodynamics, vision, cabin ergonomics,
comfort, convenience, ease of maintenance and vehicle safety.
The new model was presented to the press and fleet customers by Mr. Koichi
Ojima, Senior Managing Director, Hino Motors and Mr. Hideyuki Kakizawa, Executive
Officer, Hino Motors alongside officials from Al-Futtaim Motors.
The new HINO300 Series features a full-model-change after 12 years of its development.
The new series is developed as a "Global model" designed to be a "Perfect
Fit" for all Middle East markets.
"We are introducing this exciting new model to all Middle-East countries
at the same time, and we consider the UAE to be one of the biggest and most
important markets for Hino" said Koichi Ojima.
He added: "The new HINO300 Series introduced today is designed to reflect
quality, durability and reliability, same as medium and heavy duty trucks, and
I strongly believe it will satisfy the needs of demanding customers in this
"Our partners, Al-Futtaim Motors share with us the same trust we have
in Hino. HINO300 Series light-duty trucks are made in Japan and reflects unique
development concept based on ''Your Reliable Partner'' formula for success:
For owners it means durability and reliability; for drivers it is synonym to
easy maintenance; and for SMEs it is equal to profitability'' said Hideyuki
The HINO300 Series will be available in the UAE in three different cab variations,
from the newly remodeled wide cab, ideally packaged to meet the needs of a city
driving, to the double crew cab, suitable for carrying additional passengers
and the standard cab suitable for navigation through tight spaces.
Speaking at the conference, Mr. Simon Frith, Managing Director Al-Futtaim Motors
said: "Our customers trust in HINO trucks because of their reliability,
innovative solutions and customer service commitment. With the introduction
of 6 speed automatic transmission in combination with 150 Hp engine, HINO will
be the first and only Japanese truck to offer a full automatic gear with powerful
environmentally friendly engine Euro 3 in Middle East market. This new feature
is appreciated by our customers and will definitely reflect positively on the
Mr. Vladimir Knezevic, General Manager Al-Futtaim Motors' Commercial Vehicles
Division also commented: "This is an exciting time for HINO. Not only it
marks the unveil of the new HINO300 Series light-duty truck, but also the launch
of the official Hino/Al Futtaim Motors website to meet of our customers' needs
and communicate our products directly and more efficiently to a wider audience
The new HINO300 Series light duty truck is manufactured in Hamura plant in
Tokyo, Japan, in the same plant where Hino produces Toyota's best-selling SUVs
Prado and FJ cruiser while using high level of reliability through the Toyota
Hino Motors Ltd, which is now a subsidiary of Toyota Motor Corporation, was
founded in 1910, established as a separate company in 1942 and entered in alliance
with Toyota Group in 1966. Under the HINO brand, Hino Motors Ltd. represents
the Toyota Group in the global market for trucks and buses.