Al-Futtaim Motors Launches Seventh Generation Camry

After making its regional debut at the Dubai Motorshow, the all new Camry 2012 was officially unveiled by Al-Futtaim Motors, exclusive distributors of Toyota in the UAE during a special launch at the Dubai Autodrome.

The 2012 Camry is focused on bold design and dynamic driving and ushers a new "ERA Sedan Concept", an era that stands for "Emotional" and "Rational". With a quieter ride, more space, better fuel economy, world class safety measures and new sophisticated technology the 2012 Camry builds on the strong foundation that previous generations have left and made the Camry one of the best-selling and most loved cars in the UAE and the world.

With a sophisticated, sporty design, spacious interior, improved driving dynamics and a quieter ride, the 7th generation Camry evolved over six generations to become the benchmark in the midsize luxury segment due to its legendary durability, comfort, and unrivaled resale value.

Speaking at the launch ceremony, Andrew Squires General Manager- National Sales Operations at Al-Futtaim Motors Toyota said: "As I communicated when previewing the car at the Motorshow, Camry - to a lot of people- isn't just a car; it's a part of their personality, life, and family. Camry owners get attached to the car in an exceptional way because they are sure that it never disappoints them. This explains why the Dubai Taxi drivers are Camry's best loyalists because they see their cars running for over 500,000 km while they are in complete peace of mind."

"Since its inception, every generation of Camry won accolades for its quality, value or safety. Most Trouble Free Car, Family Car of the Year, Ten Best Cars, Top 10 Models in Initial Quality Awards, are only few examples. In the United States, Camry has been heading its class for the last 10 years," he added.

Derived from the Anglicised transcription of the Japanese word "kanmuri" meaning "Crown" in Japanese, Camry has sold around 14 million units and is considered the flagship premium sedan by Toyota.

Progressive exterior styling
The new Camry's progressive exterior styling is achieved through combining rationality and aerodynamic performance with a low, sporty design.

The low front design features headlamps and a front grille laid out in a straight line for a wide, sporty look. Character lines sweep back seamlessly from the front bumper towards the sides and rear, expressing energetic sportiness. The side roofline and shoulder line have been given a forward-leaning wedge shape that expresses a sense of movement while a sharply defined trailing edge and uncluttered underbody create a clean appearance. A more strongly curved door cross-section and more defined rocker panel moldings deliver a more expressive feel. The front and rear corners of the bumpers have been changed to an aerocorner design, flattening the vehicle's sides from front to rear in order to smooth the flow of air across the sides. The rear design in the new Camry echoes the front in its expression of width, for a style that exudes sportiness and a progressive feel.

Refined, spacious interior and ease of operability
The new Camry has a more inviting interior, with more luxurious textures and materials as well as a greater perception of space. A new dashboard design, modified seat locations, redesigned seats and "lean door", pillar and headliner trim all combine to add space and improve visibility. The accelerator pedal and front seats have been moved forward while the rear-seat hip-point has moved back, increasing the couple distance by 15mm (the length between the hip points of occupants in the front and rear seats). Together with clever sculpting of the new front seatbacks, rear knee room has been improved by 46mm.The geometric forms and soft luxurious materials such as a genuine leather steering wheel grip and an instrument panel, that adopts a soft pad with real stitching and a wood panel, offers interior styling that is a class above previous generations of Camrys.

In addition the new Camry features a newly adopted easy to operate display audio system, a newly adopted USB port to connect and control iPod devices and USB-compatible audio devices, and a new 6-speaker sound system to allow users to enjoy an intense sound experience.

More Powerful Performance, More Efficient Fuel Consumption
The new 2.5 litre four-cylinder petrol engine delivers more responsive performance and better fuel economy. Toyota's new engine boosts the Camry's power by more than 15 per cent and torque by more than 8 per cent - solid gains in the mid-range segment. While achieving more power and torque, the new Camry uses substantially less fuel - a significant 11.4 per cent less.
The greater use of high-tensile steel and introduction of even stronger high-tensile sheet steel results in a stronger but lighter body, which also contributes to better fuel economy.

Furthermore, the new range is equipped exclusively with a six-speed automatic transmission that realizes sporty driving by offering a sequential manual shift mode using the gearshift lever.

A Quieter Ride
The new Camry's quiet interior space has been designed to eliminate noises that might compromise personal comfort. The optimum placement of sound-insulating materials and the adoption of acoustic glass in the new Camry realize a cabin environment where a conversation can be held normally, even when driving at high speeds. In particular, engineers focused on suppressing noises that are near the frequencies of human speech to provide an environment that is more comfortable for conversation.

Excellent handling stability & top class safety
A more rigid body structure, revised suspension and new aerodynamic aids contribute to greater straight-line stability, a crisper steering response and higher overall ride comfort. The tail lights and side-view mirrors incorporate aero-stabilizing fins that create air vortexes that stabilize the body and contribute to handling stability. Under-body aerodynamic elements regulate airflow, also contributing to ride smoothness.

The all-new Camry model features Toyota's latest electric power steering system. The system regulates assistance based on vehicle speed - light effort for parking and moderate effort at higher speeds. The new system aids fuel economy because electricity is consumed only when power assistance is necessary and it's more environmentally friendly because there is no hydraulic fuel.

All Camry models are equipped with ABS and Brake Assist, while SE plus enjoys vehicle stability and traction control.

Colour
The new Camry is available in a total of 10 colors, including 5 new colors - one of which has been developed exclusively for the Camry. The new colors are New Silver ME, New Gray ME, New Bronze M. M., New Blue M.M. and the Camry-exclusive Attitude Black MC. which mixes in blue metallic flakes for a deep black with a powerful presence. The car is also available in Diamond White, White Pearl C.S., Yanmer Beige, Red M.M. and LT Blue ME.

Camry is available across all Al-Futtaim Motors Toyota showrooms in 4 grades: S-88000; SE 93000; SE plus 101000 and sport model 102000.