Press Releases

Land Cruiser “Pride of the Land” now in the UAE Al-Futtaim Motors, exclusive distributors of Toyota in the UAE, has announced
the launch of the new 2012 Land Cruiser in the UAE. The new Land Cruiser was
presented by Sadayoshi Koyari, Chief Engineer, Product Planning Group and Simon
Frith, Managing Director Al-Futtaim Motors at a ceremony that included hands-on
demonstrations as well as on-road and off-road driving experiences.
The new Land Cruiser is a vehicle that continues its 60 year history of quality,
durability and reliability while adding multiple new technologies and features.
With sharper design inside and out and advanced handling technologies the car
promises exceptional off-road capabilities in the utmost comfort.
Sadayoshi Koyari, Chief Engineer commented, "I am proud to be part of
this launch and to announce the release of the new 2012 Land Cruiser, a vehicle
that has inherited and evolved the traits and qualities that have made it the
King of the 4WD. Toyota appreciates the expectations that its customers have
with every model change and is determined to exceed those expectations by continuously
improving the car's driving capabilities and looks".
At the opening of the event, Simon Frith said: "The Land Cruiser has an
enduring relationship with the people of this nation. It is actually "The
Pride of the Land". Emiratis have even given the Land Cruiser pick- up
a special name Abu Shanab. This clearly demonstrates the intimacy this brand
has with the people living in the UAE."
He added: "Last year, Al-Futtaim Motors celebrated the car's 60th anniversary.
Thanks to the intrinsic value the Land Cruiser has created for those in the
UAE, the sales have risen steadily since its launch and we hope to see several
milestones ahead for this car to maintain it as first choice for our customers."
The 2012 Land Cruiser features several changes inspired by evolving customer
demands and continues the legacy of being one of the most popular off-roading
vehicles in the region. Fresh elements to Land Cruiser's exterior and interior
design continues to convey a rugged yet luxurious image while delivering high
performance and durability aided greatly with new technology for advanced off-roading.
Newly rugged exterior with a modern taste
It is at the front of the vehicle that the external styling changes on the new
2012 Land Cruiser are most evident, yet still reflecting the heritage of the
Land Cruiser identity. The front bumper has been redesigned with enlarged overhangs,
creating a much thicker front bumper that expresses the Land Cruiser's power.
The radiator grill has been redesigned to create a much rounder surface; a design
which creates a powerful and finely-crafted image. The headlamps have been modified
with HID low beams and integrated LED lights in the front of the vehicle. The
2012 Land Cruiser also comes with the option of a swing back door, with the
aim of enhancing accessibility to the 3rd row seats. The wheels have been redesigned,
with larger 18in aluminum wheels. Other changes include LED positioning lights
incorporated within the headlights and chrome finished sides to the front and
rear combination clusters and wider wheel flares. The 2012 Land Cruiser also
comes in three new colours: White, Attitude Black and Light Blue.
Brighter and luxurious cabin
Changes made to the 2012 Land Cruiser cabin focus on heightening the level of
quality in the look and feel of the interior, and improving the ergonomics and
functionality for the controls and switchgear. A new lighter interior colour
has been introduced, matched with high-gloss wood grain trim elements and bright
silver finish details. Extensive changes have been made to the dashboard layout
to express a sense of security and enhanced visibility. The AC vent is also
plated creating a more luxurious atmosphere. The steering wheel with a wood
grain/leather combination is available and larger wheel switches have been adopted
to enhance ease of use, along with a larger transmission shift knob, door handles
and audio switches. Air conditioned seats have also been added.
Excellent driving performance with the revolutionary Turn Assist System
The ability to tackle the toughest off-road conditions has been fundamental
to all Land Cruiser models and with the 2012 model Toyota has harnessed advanced
technologies to extend the vehicle's capabilities even further.
The raft of new handling features includes the newly introduced Turn Assist,
which works in conjunction with the Crawl Control function, in addition to the
new 5 mode Multi-terrain select (MTS) replacing the existing 3 mode system and
Multi-terrain Monitor. The all new Turn Assist System enhances turning ability
and minimizes the driver's effort in tight U-turns where K-turns are necessary,
by applying the brake on the inside rear wheel. The monitor is used in conjunction
to help drivers observe their surrounds through front, side and rear cameras.
The Multi-terrain Monitor consisting of 4 cameras (Front; rear; right side;
left side) captures peripheral images and displays them on the Electro Multi
Vision ( EMV) along with warning messages.
The suspension of the Land Cruiser has been revamped, with a newly designed
independent double wishbone type front suspension, and uprated coil springs
all round have been inserted to dramatically improve handling both on and off
road whilst maintaining riding comfort and the strength to withstand the most
rigorous use.
The 2012 Land Cruiser will be available in UAE with the choice of 5-speed Automatic
or 6-speed Manual on improved 4.0L Engine with 271 HP in Dual VVT-i, and 6 speed
Automatic transmission coming with a newly developed 4.6L V8 Engine with 304
HP in Dual VVT-I, and also in 5.7L V8 Engine.
Advanced Utility Features
The 2012 Land Cruiser features new Utility features such as USB/AUX Terminal
for external audio devices, advanced Bluetooth communication compatibility and
a hands free feature for safer driving, a rear seat entertainment system and
a back and clearance sonar that notifies the driver of obstacles around the
vehicle.
Advanced Comfort features
The Land Cruiser comes luxuriously equipped, with features that include Smart
Key keyless entry with push-button start that allows the driver to unlock or
start the vehicle without inserting a conventional key; cruise control; auto-dimming
rearview and side mirrors; AC 220 V Accessory Socket mounted in the luggage
compartment to power household electronics and DC12V accessory sockets available
on the front and rear consoles
Safety
For the driver and passenger peace-of-mind the new Land Cruiser now has 10 standards
airbags: driver and front passenger dual-stage advanced airbags; front- and
second-row seat-mounted side airbags; and three-row roll-sensing side curtain
airbags with a roll-sensing cutoff switch and new to the 2012 year model, driver
and front passenger knee airbags;
The all new 2012 Land Cruiser will be available across all Al-Futtaim Motors
Toyota showrooms in three different grades: EXR, GXR, VXR and with prices ranging
from AED 195,000, to AED 305,000.
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