IKEA’s online presence wins regional honours as Best New Website for Retail
IKEA's innovative portal www.IKEAuae.com was awarded Best New Website-Retail
during the prestigious Middle East Internet Show organised by Terrapinn in Dubai
The Al-Futtaim group company's online presence was rewarded as a leading organisation
that has demonstrated an unparalleled ability to succeed and have continually
set standards of excellence.
IKEA's interactive website launched only a short eight months ago, was identified
as positively contributing to the development of the online retail industry
in the Middle East by offering inspiration and ideas for UAE residents to better
prepare for their visit to the Swedish furniture and furnishing giant's stores
at Dubai Festival City and Yas Island.
The internet industry's acknowledgement of IKEA's online presence as the best
new website for retail reiterates the company's commitment to meet customers'
Launched last year, the easily navigable portal www.IKEAuae.com
gives more convenience to IKEA customers by providing a shopping list functionality
which can be printed, saved and emailed, in effort to offer a more simplified
and efficiently planned shopping experience. It also allows an IKEA fan to become
a self-made interior designer with the help of the IKEA Planner Tools.
The portal also provides a view of almost the full range along with a service
to ask questions and receive answers from IKEA staff promptly via email, new
offers, competitions, Småland activity for children and the IKEA restaurant
offering for the day.