IKEA’s online presence wins regional honours as Best New Website for Retail

IKEA's innovative portal www.IKEAuae.com was awarded Best New Website-Retail during the prestigious Middle East Internet Show organised by Terrapinn in Dubai last week.

The Al-Futtaim group company's online presence was rewarded as a leading organisation that has demonstrated an unparalleled ability to succeed and have continually set standards of excellence.

IKEA's interactive website launched only a short eight months ago, was identified as positively contributing to the development of the online retail industry in the Middle East by offering inspiration and ideas for UAE residents to better prepare for their visit to the Swedish furniture and furnishing giant's stores at Dubai Festival City and Yas Island.

The internet industry's acknowledgement of IKEA's online presence as the best new website for retail reiterates the company's commitment to meet customers' high expectations.

Launched last year, the easily navigable portal www.IKEAuae.com gives more convenience to IKEA customers by providing a shopping list functionality which can be printed, saved and emailed, in effort to offer a more simplified and efficiently planned shopping experience. It also allows an IKEA fan to become a self-made interior designer with the help of the IKEA Planner Tools.

The portal also provides a view of almost the full range along with a service to ask questions and receive answers from IKEA staff promptly via email, new offers, competitions, Småland activity for children and the IKEA restaurant offering for the day.