INTERSPORT appointed UEFA Euro 2012™ Official Sports Shop of Licensed Products
UEFA and adidas, the official Sponsor and official licensee of UEFA respectively,
and INTERSPORT, the world's leading multi-brand sporting goods retailer, announced
end 2010 the signing of a deal appointing INTERSPORT as UEFA EURO 2012 and 2016
Official Sports Shop of Licensed Products. More than 800 INTERSPORT stores around
the world will feature these products.
The Strategic agreement between all parties is in place till 2017 and covers
20 European countries, including host countries Poland and Ukraine in 2012 and
France in 2016. In addition, INTERSPORT will exclusively operate the on-site
sales of licensed products at the UEFA EURO 2012 and UEFA EURO 2016
stadia and official UEFA Fan Zones.
INTERSPORT, an Al-Futtaim Group company, has begun offering football products
at its stores in Times Square and Dubai Festival City, and in 360 Mall in Kuwait.
Each store has a dedicated area for selling the licensed products range. Worldwide,
INTERSPORT works closely with Adidas to offer the latest and newest products
including exclusive ones for INTERSPORT
The Adidas Predator Lethal Zone was launched on June 08 with an exclusive presentation
made by adidas for INTERSPORT.
Christophe Altabas, General Manager, INTERSPORT said: "The co-operation
with UEFA and adidas enables us to further differentiate from the competition
and to continue strengthening our position as the world's biggest football retailer.
Our distribution in 40 countries and dedicated sales areas in the UAE and Kuwait
stores will assist in marketing the UEFA EURO licensed products and further
promote the major global event by bringing sports to the people.
The UEFA EURO 2012 fans in the Gulf will find all they need to celebrate
the global football fest at INTERSPORT outlets which has a wide selection of
clothing and football accessories. Followers can also log on to intersport.ae
to download the official UEFA EURO 2012 match schedule and keep track of the
daily action as it unfolds.
Mr. Altabas added: "Football is and remains a key category of almost every
INTERSPORT store and we are committed to giving our customers the best products
by the best brands at the best price. We ensure that sport is for everyone to
enjoy," he added.