IKEA launches the limited edition
True Blue collection
IKEA has woven an incredible statement in cobalt by launching True Blue, an
eclectic limited edition of innovative Swedish design suffused with inspirational
blue hues of Indian craft.
It's a new direction for IKEA and the first time it has created a range inspired
by any country or culture outside its own home base in Sweden. The limited edition
will be available at the Dubai Festival City and Yas Island stores on July 19
and is available only while stocks last.
The home furniture and furnishing giant is expecting the revival of blue in
the UAE will see a surge in the colour's popularity not seen since the 1980s
and once again become this season's hottest interior colour and a designer's
Inspired by India and underlined by its own principles of sustainability, IKEA's
eye-catching True Blue Limited Edition draws upon Indian themes - geometric
shapes, lattice motifs, traditional Indian imagery, decorative glass - and combines
a variety of blues with offbeat designs that make a statement.
There's a dash of glitter in the mix thanks to the BURGSVIK tray table made
of hammered brass. There's even a BJERREDE rug that is made from recycled waste
and is finished with a stamp in Hindi to show its origin. The BLÅSKLOVER
cushion was inspired by the lively traffic in India's cities and the BETYDANDE
blue glass vase reflects the vessels traditionally used by villagers for carrying
The remarkable facet of the True Blue Limited Edition is how easy it is to
incorporate all the pieces in your existing home. The whole range is a glass,
metal textile and recycled paper-based collection that reflects the beauty of
blue in all its varied hues - dark, light, inky, denim, clear, bright, indigo.
It also reflects the beauty and influence of the country where it was born -
Mile Franicevic, General Manager-IKEA UAE said: "Blue makes one think
of youthfulness and joy. It also makes one think of cobbled, sun-bleached streets,
beautifully patterned tiles, of distant seas and deep calm. It's this very thought
that led IKEA's designers to India to collaborate with local craftspeople in
creating this exclusive True Blue Limited Edition."
It's another great example of IKEA's continual search for design inspiration
to bolster their already impressive product design credentials.
Having come up with initial ideas for a range that would celebrate craftsmanship
and world influences, IKEA's team of designers uprooted themselves from Sweden-their
natural habitat-- and went to work on the factory floor in India.
From sourcing materials, through to briefing suppliers and production, the
team behind the True Blue Limited Edition worked with the suppliers to develop
the ideas the designers had brought from Älmhult, Sweden.
Mile added: 'We haven't seen the colour blue for a long time in interior design.
The last time it was popular was in the 1980s. But now we're in the mood for
blue again. Visit www.IKEAuae.com
to see the collection in full but be quick as it is a limited edition only,
which means no re-stocking."